On-demand Pay B2B FinTech With $1T Opportunity | Signed Partner Represents 90,000 Employees

” The world of pay is changing. CashD’s on-demand pay technology helps companies pay their staff in a more flexible way, promoting financial wellbeing and contributing to employee experience.

We were self-funded since 2018. Last year, we successfully raised our angel round and onboarded several customers with thousands of employees.

Join us on the journey of building the future of pay.”

Marcus Lasarow, Co-founder, CashD

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Executive Summary

CashD (pronounced Cashed) has developed a payments platform that enables workers to get paid their accrued earnings from their employer at any time, on any day.

As a B2B service provider, CashD enables a low-risk seamless experience for companies to offer on-demand pay and extend their own payroll funds without changing existing company processes.

The company’s unique competitive advantages are the platform’s integrations with payroll, workforce management, and HR solutions enabling CashD to drive revenue via the direct integration to payroll. The CashD solution publishes a real-time wallet for each worker/employee.

In summary, CashD is a real-time digital wallet of money earned but not yet paid.

Investment Highlights

• The real problem: Almost 50% of Australians live paycheque to paycheque and financial stress is the number one employee concern at work.

• Timing and market size: On-demand pay is a $1T opportunity (EY). 72% of individuals experience financial stress at least once a year and 35% of individuals fall short on an expense between pay periods. Employers lose $300B in productivity due to workers’ financial stress. As on-demand pay is an emerging industry, the timing is right for CashD to grow.

• Experienced team: CashD has a highly-experienced management team with a combined 35 years of experience in technology, finance, legal, management, and business development.

• Major shareholder and board advisor: Eitan Neishlos has 20 years of experience in leading payment service providers having served on private and public boards throughout South Africa, Israel, UK, and most recently invested in CashD (Australia).

• Paying customers: CashD has B2B contracts with companies having in total 5,000+ employees and a signed partner who represents around 90,000 workers.

• Growing pipeline: CashD is in late-stage contract review and trials with two ASX-listed company partners – one represents 100,000 small and medium businesses, and the other represents three payroll management businesses and around 61,000 workers.

• Developed product: The CashD app is available on Android and iOS. It has 10 APIs, including integrations with Xero and MYOB.

Investment Offering

CashD is raising AU$2.5M in a seed round (ordinary shares).

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