Why It’s Important To Always Be Raising

It’s well documented that venture capital moves in cycles 📈

What does this mean for entrepreneurs, founders and investors? 🤔

This means that there may not be another chance: when the environment is right for funding, go for it, even if you don’t need the money yet because the time is always right for raising on good terms from the best investors 💸

This does not mean that you should gorge on capital with the wrong terms from wrong investors ❌

It does mean making sure you always have a buffer and obtain capital when it is most readily available ✅

Understanding the fundraising environment means knowing the preferences and approaches of your target investors, as well as their sentiment and strategy in the current cycle 👍

In my next post, I’ll share the kinds of questions you can ask investors to learn more about their sentiment and strategy in a given cycle to create a vetted list of potential candidates 📋

#founders#entrepreneurs#investors#raisingmoney#fundraising#venturecapital#marketcycles#strategy

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