Personal care company selling in 12 countries | Awarded Australian government grant | $1.5M already raised

“Informed by our co-founder’s decades of clinical experience as a dentist, we have raised $1.5M in investment and been awarded $1M in Australian government grants for our patented, globally distributed range of dental appliance hygiene products.”

Steve Plakotaris, Co-founder, Dr. Mark’s HyGenie

Executive Summary

Dr Mark’s HyGenie is a global personal care and consumer goods company in the oral hygiene space whose patented products enable consumers to clean dental appliances such as dentures and sports mouthguards.

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Investment Highlights

• The company is forecasted to have 36% revenue growth 2021-2022, by the end of 2022.
• The Australian government has awarded an Accelerating Commercialisation Grant to Dr Mark’s HyGenie “in recognition of the innovation and global export potential of this small business” (Australian Dental Industry Association CEO).
• Dr Mark’s HyGenie has raised $1.5M in its fully-subscribed Series A.
• The global oral care market is projected to grow to US$54.9B by 2026 (Bloomberg).
• Dr Mark’s HyGenie’s products are currently distributed and sold in 12 countries: Australia, New Zealand, the USA, Canada, the UK, Ireland, Switzerland, Singapore, Japan, China, Thailand, and the United Arab Emirates. They are actively expanding their market globally.
• The team has extensive business and technical experience:
  • Co-founder and CEO Stephen Plakotaris has worked in executive roles for multiple companies.He was Managing Director of Christina Fitzgerald Australia where he oversaw operations and sales distribution through 11 national distributors to 400 locations and 7 countries (including 45 doors in Australia’s two major retail chains, David Jones and MYER).He was also Managing Partner at VCD, which was awarded Agency of the Year by B&T, and served clients such as Coca-Cola Amatil.
  • Co-founder Dr Mark Wotherspoon has worked as a dentist for various organisations such as the Western Australian State Department of Health and the Australian Army.He has owned three dental surgeries and currently owns a private practice that specialises in serving aged care facilities.
  • CFO Phillip Wass has worked in financial services, fund management, strategic consultancy, and has over 30 years of experience as a director.

Investment Offering

Dr Mark’s Hygenie Pty Ltd is raising $5M in their Series B round to accelerate their US expansion.

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