Rush Gold and EML start a gold rush with mobile wallet innovation

SendGold, the award-winning fintech platform, providing digital access to physical gold, has changed its name to Rush Gold.  The rebrand was aligned with the launch of the company’s mobile Rush Mastercard ® card, issued directly to the customer’s mobile wallet and accessed on Apple Pay, Samsung Pay or Google Pay.

Rush has partnered with Australian-based prepaid card company EML Payments to deliver the prepaid Mastercard card which allows Rush customers to pay with real gold in real-time.

“With the launch of the Rush Mastercard card we’ve created a current account that can keep pace with the rising costs of goods and services while reducing cyber and counterparty risk. Our Australian customers can now pay directly with gold, converting their gold to any currency at point of sale, which means their buying power is there right when they need it most” says Jodi Stanton, CEO and co-founder of Rush.

She added, “With inflation now higher than interest rates, people everywhere are making sure gold is part of their portfolio. This mobile wallet innovation deepens Rush’s physical gold capability, which includes our open API Gold-as-a-Service for businesses and distribution partners. Gold-as-a-Service enables companies like banks, marketplaces, payment gateways, and even loyalty and games companies to include gold transactions as part of their service without the need for additional financial licensing, since fully-owned physical gold bullion is not a financial product”.

“EML is excited about Rush’s disruptive precious metal solution. This payments innovation is a powerful way to pay and reward with gold; a substance people have had a monetary connection with for eons. As Rush Gold’s growth compounds month on month, the next gold rush is here, now,” commented Richard Anderson, Group Chief Sales & Marketing Officer at EML (ASX: EML) (S&P/ASX 200).

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The company, which launched in 2016 as SendGold, has also taken the strategic move to rebrand as it expands its global footprint.

“The brand SendGold began as a functional explanation, but gold has always triggered a highly emotional connection and our customers have a deeper connection to gold and the power it gives them. Rush really captures that feeling.”

Rush is now available in 13 countries and has grown 36% per month since last year, with a strong pipeline of Gold-as-a-Service partner deals in progress across ASEAN, the Middle East and Africa.

“Our mission is to provide direct asset ownership versus paper proxies like ETFs, while delivering liquidity and utility not found in those derivative substitutes. We are working to build an international open API Gold Account with interest paying gold, instant global transfers and 360-degree liquidity, fully extendable to additional real hard assets. The crisis has made people focus more on what is real and most important in their lives, and we believe we are positioned well to deliver them a real asset tailored for the digital age ahead”.

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About Rush Gold Global

DIGITAL GOLD. Save it. Send it. Gift it. Cash Out any time. Rush (formerly SendGold) is Asia-Pacific’s award-winning P2P Digital Gold Money Platform, with transaction volumes that grew over 1000% in 2020.

Bringing gold into the digital age, making it available to everyone, anywhere, instantly in a world of record debt and low interest rates, disrupting the multi-trillion-dollar gold market, enabling people to build and transfer their wealth outside of the banks, across borders and across generations.

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