News and Announcements
YuuZoo’s (SGX: AFC) Infinity Warriors Game Reaches Number One on Google Play in Australia
- Published July 14, 2017 12:00AM UTC
- Publisher Wholesale Investor
- Categories Company Updates
YuuZoo Corporation (SGX: AFC), is a Singapore-listed third generation social e-commerce company whose platform offers e-commerce, social networking, games and streaming of video and payments to hundreds of millions of consumers.
KEY TAKEAWAYS:
- Infinity Warriors has garnered over 20,000 installs.
- The game can be downloaded on Android and Apple products.
- YuuZoo started marketing the game in Australia in June 2017.
- After less than one month of marketing, Infinity Warriors has reached the number one spot in Google Play Store Australia under the Action Games category.
Commenting on the successful launch of Infinity Warriors, Mr. Mohandas, COO, said:
“Games is a central factor in getting users and generating revenue. Some of the games YuuZoo has the marketing rights for have a historical ARPPU (Average Annual Revenue Per Paying User) of more than USD 400,00. Companies with a platform and business strategy similar to YuuZoo’s, e.g. China’s Tencent and Singapore’s Garena (SEA), have successfully executed a similar strategy in using games to grow their user base and revenues. The rapid rise to the number one position for Action Games at Australia’s Google Play, after only a moderate and short marketing campaign, shows that this strategy works well also for us. YuuZoo has new even more exciting games in the pipeline, and will commence marketing of them soon,” Mohandas concluded.
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