News and Announcements
YuuZoo and Africa’s Largest TV Network NTA Launch New EPL Football TV Show
- Published February 03, 2017 12:00AM UTC
- Publisher Wholesale Investor
- Categories Company Updates
Singapore Exchange listed YuuZoo Corporation Limited (SGX:AFC)- one of the world’s fastest growing third generation social e-commerce networks. The company has announced that its joint venture with Nigerian Television Authority (NTA), the largest TV Network in Africa1, has launched a new football show, “FansConnect”.
KEY TAKEAWAYS:
- Obtained distribution and marketing rights for Circle of Champions (“CoC’).
- In Europe, CoC’s football games for the world’s top football clubs have had an Average Revenue Per Paying User (“ARPPU”) of USD 422.00 from in-app purchases.
- YuuZoo has added social networking and e-commerce in the form of Virtual Clubhouses for each team, which have the capacity to increase the ARPPU to over USD 1,000.00.
- CoC’s highly engaging games provide the players with the chance to win unique, once-in-a-lifetime prizes.
NTA will aim to use several marketing platforming, including the launch of FansConnect, a TV show in a series of television programs to be created by WeConnect. These televisions shows are hoping to reach and unite football fans across Africa and are ready for a smooth transition to live TV.
Maxwell Loko, Managing Director, NTA TV Enterprises, said: “Nigeria loves football and we are extremely excited about the opportunity to work together with Circle of Champions (CoC) and YuuZoo. The clubs that CoC has created mobile games for are household names here in Nigeria. Clubs like Chelsea, Arsenal, Liverpool and Manchester City enjoy a massive following. The possibility for an African fan to spend a week with the club he supports is expected to create significant game revenue. We are very happy to bring this opportunity to all mobile gamers in Nigeria. I believe this will be an instant hit” he concluded.
Thomas Zilliacus, Executive Chairman, YuuZoo Corporation, said: “YuuZoo is very excited about the launch of FansConnect and extremely pleased to work together with NTA, Africa’s largest TV network. We know how passionate African football fans are. The games the TV show will market have in Europe reached an ARPPU of USD 422.00. While the average purchasing power in Africa is lower than in Europe, this may well be offset by the passion of the African fans. We look forward to a long, strong and high revenue-generating partnership with NTA and expect to together launch many more games and virtual clubhouses” he concluded.
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