News and Announcements
YuuGames Bags Yet Another Major E-Sports Event in China
- Published October 27, 2015 4:28PM UTC
- Publisher Wholesale Investor
- Categories Company Updates
October 26TH 2015
Singapore-listed YuuZoo Corporation Limited (“YuuZoo” SGX: AFC.SI), one of the world’s fastest growing social e-commerce companies, is pleased to announce that it through its China joint venture YuuGames has secured the rights to co-organize the China Internet Gaming (CIG) 2015 e-sports competition with www.9eplay.com and the Ministry of Industry and Internet Technology (MIIT), the department responsible for the administration of China’s industrial branches and information industry. 60 teams 15 provinces will compete for the top position and prize money of RMB 3.5 million (S$ 772,721).The event will kick off on November 2015 and culminate in a grand finale on 23rd January 2016, in Beijing.
The new agreement comes hot on the heels of YuuGames signing the agreement to host China’s top e-sports event ESCC (Electronic Sports Cup of China).
CIG will pay YuuGames to organize the event in four provinces and market the event across nine of the 15 provinces. In addition to the fee paid by CIG, YuuZoo will gain from the new deal by new users being added to the YuuGames platform, from promotional fees, advertising revenue and e-commerce sales.
Touted as one of the largest events in its category, CIG 2015 participants can choose from Real Time Strategy (RTS) games such as FIFA Online 3 and StarCraft II; Multi Online Battle Arena (MOBA) games such as League of Legends and DOTA 2; Massively Multiplayer Online Role-Playing Games (MMORPG) such as World of Warcraft; and card games. In addition to the professional teams, individual gamers can also participate in CIG 2015. This means CIG targets a different segment of gamers than ESCC which targets internet clubs and cafes.
With two of the largest e-sport events in China now hosted and managed by YuuGames, the company is fast emerging as a leading player in this fast-growing and lucrative business in China.
YuuGames, in conjunction with its hosting partners, plans an aggressive advertising blitz online, in print, and across broadcast media. This media blitz is supported by events to secure interest among the three million gamers expected at the event.
To read the full announcement, please click here.
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