News and Announcements
YPB Protects Retailer Dan Murphy’s Against Theft
- Published August 08, 2016 11:28AM UTC
- Publisher Wholesale Investor
- Categories Company Updates
5th August 2016, ASX Announcement
Highlights:
- YPB’s Lexcaps used as anti-theft deterrent across Dan Murphy’s retail outlets
- Estimated that Dan Murphy’s will use more than 100,00 units per annum
Brand Protection and Customer Engagement solutions company YPB Group Limited [ASX: YPB] today announced that its proprietary anti-theft Lexcaps will be used across Dan Murphy’s stores Australia wide.
YPB’s Lexcaps are reusable security caps that are applied to bottle caps and removed by service staff at the point of sale. A person attempting to steal a bottle with a Lexcap will trigger an alarm at the exit.
In successful trials with the liquor industry and Dan Murphy’s in particular, theft was reduced significantly on YPB protected liquor bottles.
To view the full announcement, please click on the button below.
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