World Famous Shark Shield Opens U.S. Headquarters in Florida, Launches New Website

ST. PETERSBURG, FL. (July 7, 2014) – After 12 years of leadership in the Australian market, Shark Shield, the world’s only scientifically and independently tested electronic shark deterrent, is pleased to announce the opening of its first U.S. base in Tampa Bay, America’s water sports and spearfishing capital.

Shark Shield’s technology is based on more than 20 years of scientific research by some of the world’s leading shark experts and is used by the Australian Navy, the U.S. Coast Guard and professional divers and spear fishers around the world, among others. The company recently signed Tom Carroll, two-time World Surfing Champion, as its brand Ambassador in the surfing and stand-up paddle board markets.

“When looking for headquarters in the U.S., Tampa Bay was the perfect location, due to the increased popularity of ocean sports in the area,” said Amanda Wilson, General Manager of Shark Shield. “We want to make the ocean a safer place for those who enjoy its wonders and help continue the conservation efforts of ocean advocates.”

In addition to the introduction to the market, Shark Shield has launched a “capital campaign” and is seeking to raise $1.4 million by way of issuing 35,000 new shares. The funds will be used to aggressively grow the untapped U.S. market and launch an innovative product next year.

The three Shark Shield devices create an electronic shark barrier by using salt water as the conductor to produce an electromagnetic field that disturbs those vital (ampullary) receptors used by sharks to find food, communicate and find a mate. There are no known long-term effects to the shark from the electrical field, but the discomfort is enough to discourage interaction with humans. As a result, many professional divers and fishermen use Shark Shield as their most important piece of equipment.

Shark Shield is currently being sold in dive shops and outdoors/ocean equipment stores in Tampa Bay, Fort Lauderdale and Miami. The price of the products vary depending on model but, on average, retail $599 to $699.

About Shark Shield: Shark Shield is the world’s only scientifically proven and independently tested electronic shark deterrent designed to reduce the risk of an unwanted shark encounter. Shark Shield devices create a powerful electrical field which induces spasms in predatory shark’s highly sensitive electrical receptors. Shark Shield products are personal safety devices which provides peace of mind to enjoy your ocean sports, such as diving, kayaking, surfing and stand-up paddle boarding, while supporting the conservation of sharks. For more information please visit www.sharkshield.com