News and Announcements
Troozi Reaches Membership Milestone of 100,000
- Published April 27, 2015 10:20AM UTC
- Publisher Wholesale Investor
- Categories Company Updates
22nd April 2015
Troozi, an online dating platform customised for India, has surpassed 100,000 new members in its beta phase.
‘We are really excited to have reached this milestone and to be watching the interest and momentum building in the business month on month’ said Lija Wilson, Founder and CEO of Troozi.
So far, Troozi has conducted marketing trials in 10 cities in India utilising digital performance channels with the cost of acquisition remaining stable.
‘Our proof of concept phase and the trials we have conducted to date have provided us with immense confidence in the model and our ability to scale the membership base nationally in India with increased investment in marketing’ Wilson continued.
Troozi is now set to embark on the next phase of product development. The Android App was released in India in March and has recorded over 3,000 downloads. (Over 90% of the smart phone market in India use the Android platform). The mobile site and web platform are currently undergoing iterations and the Troozi iOS App is also scheduled to go live in June.
Troozi will be presenting at the Wholesale Investor Melbourne and Sydney Showcase events ( May 6, Melbourne and May 15, Sydney ).
For further information or to arrange a time to meet the team, please contact Lija Wilson via [email protected]
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