News and Announcements
The Future of the Television Industry by Parrot Analytics
- Published September 17, 2015 10:40AM UTC
- Publisher Wholesale Investor
- Categories Company Updates
In the Economist article The Autumn of Sumner, it stated that Mr Redstone is thought to have coined the phrase ‘Content is King’. In the same article, Philippe Dauman stresses that “inadequate measurement tools” are holding the industry back.
While content may still be king, data – it seems – is mounting a serious challenge. As an industry professional, how do you find out what the demand is for Sense 8 (a Netflix original series) in the UK? What about Hand of God (an Amazon original series) in Australia?
It is time for the industry to control its own future.
This is why we have invested three years of research & development to introduce the industry’s only global cross-platform, real-time and country-specific
Demand Rating™ system.
Join us at upcoming industry events to hear how producers, distributors, OTT platforms, broadcasters and advertisers are leveraging the industry’s first global cross-platform Demand Rating™ system to make better decisions.
We will be presenting a series of unprecedented case studies at Variety’s upcoming events. Contact us to book a meeting or find out more.
Meet with our team at MIPCOM to find out how we are achieving great outcomes with some of the largest studios, broadcasters and OTT platforms around the globe using Demand Rating™. Contact us for more.
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