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Seven West Media to Partner with Content Crowdsourcer Newzulu
- Published April 21, 2016 11:13AM UTC
- Publisher Wholesale Investor
- Categories Company Updates
20th April 2016, The Australian By David Swan
Seven West Media has taken a shine to ASX-listed content crowdsourcer Newzulu, signing a new partnership with the outlet as part of a $7 million capital raise.
The partnership will see the media giant take advantage of Newzulu’s crowd sourced content, and the start-up’s managing director Alexander Hartman said it’s a huge vote of confidence in the new media model.
“Newzulu is delighted to have completed this fundraising with the support of Australia’s leading media company in Seven West Media and a further investment from financial cornerstone Thorney,” Mr Hartman said.
“Newzulu is now in the exciting position to collaborate with Seven West on world leading crowd sourced content initiatives across Seven’s digital and traditional publishing and broadcasting assets.”
He said the funds raised will be used to grow sales revenues from Newzulu’s Technology, Content and Creative Services business units, with a particular focus on the US market.
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ABOUT NEWZULU
Newzulu is a crowd-sourced media company that allows anybody, anywhere, with a mobile device and a story, to share news, get published and get paid. Newzulu provides Content and Technology solutions for publishers and broadcasters to crowd source content and engage with their audiences. Newzulu also provides its technology for brands and advertisers to connect with their customers.
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