News and Announcements
Parrot Analytics FY15 Company Update
- Published January 29, 2015 2:02PM UTC
- Publisher Wholesale Investor
- Categories Company Updates
Parrot Analytics closed a very successful Pre Series A round end of December 2014, having oversubscribed (<$3m NZ), and are now quite focussed on developing their market & product.
Please click on the ‘Receive Offer’ button below for more information or to register your interest.
ABOUT PARROT ANALYTICS
Parrot Analytics is developing next-generation technology to help TV/film content producers, buyers, sellers and advertisers understand global demand for content and accurately predict future country-specific content performance. It does this with a unique technology platform that captures digital content consumption data from hundreds of millions of people (from 249 countries), and a data science platform that is introducing the industry’s first and only country-specific, demand rating for TV and film content prior to the content’s release.
Parrot Analytics has developed a unique (patent filed) technology platform that allows it to capture and analyse global TV content demand and consumption over the Internet in real time. This vast amount of global empirical data, combined with a cutting-edge data science layer, allows the company to provide unprecedented insights into geographic-specific content demand and predict, with high accuracy, future global performance for upcoming content.
Specifically, the company is working with global content buyers to help them discover the most in-demand content in their target territory (prior to the content’s release); enabling them to acquire the right content, negotiate the best prices, and subsequently maximize the monetization of the content via precise and effective programming and advertising. The applications extend to all types of content buyers across different segments, from Cable networks to PayTV and OTT platforms.
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