News and Announcements
Parrot Analytics Annual Update 2015; Launched Industry’s First Ever Demand Metric & Published in Key Industry Publications
- Published December 16, 2015 10:44AM UTC
- Publisher Wholesale Investor
- Categories Company Updates
Parrot Analytics has had an amazing year in 2015, with a growing & diverse team of talented individuals from the intersections of media, technology & entrepreneurship – we have made great strides toward building on our vision to help TV executives make better content-related decisions across the industry’s value chain. With a developed product suite of Demand Portal to Intelligence Reports, Parrot Analytics now works with large, global broadcasters in over 100 markets to regional over-the-top (OTT) platforms.
Parrot Analytics has developed the industry’s first and only country-specific demand rating platform for TV, film and cross-platform content for existing and new releases. Parrot’s patented next-generation technology helps TV and film producers, content buyers, sellers and advertisers make more effective content decisions.
It does this by capturing and analyzing TV content demand in real time from hundreds of millions of viewers across the world and in individual local markets; providing unprecedented insights into global content demand and predicting future country-specific content performance across demos with a high degree of accuracy.