OpenDNA Technology Seen as Breakthrough in Customer Engagement

KEY TAKEAWAYS:

• Australian company OpenDNA has developed and mastered an artificial intelligence system that will make a difference in customer retention and ROI recovery.
• OpenDNA’s AI can be accessed on mobile and web-based applications
• Users pay a license fee based on the users hooked to the OpenDNA system.
• OpenDNA’s system can be used by a variety of companies regardless of size and industry, from e-commerce, finance, entertainment and communications among others.

OpenDNA vowed to provide a breakthrough technology that will help businesses manage their customer base. This will help them engage and retain their customers and ultimately increase their sales conversion rates.

The Australian company, which is engaged in artificial intelligence, has a proven system for mobile phones and web-based applications. This technology can analyse the real-time interactions of customers and based on that, automatically create a detailed psychographic profile of the user.

“One of the biggest problems for companies doing business online is customer churn,” says OpenDNA Managing Director Jay Shah said. “Customers just have too much choice, too much information. So companies are now focusing on retaining the customers they have. That’s far cheaper than losing one and acquiring another.”

Most companies collect data on how users react to their online content However, the artificial intelligence system of OpenDNA makes use of a combination of natural language, neural networks and machine learning and this allows them to build unique behaviour and psychographic maps of their users.

OpenDNA’s system is beneficial even to consumers who get bombarded by irrelevant and unsolicited content. The system allows the company to capture what their customers like and dislike, and whether or not they find the content relevant. By doing this, the system is able to determine the consumers who are really interested in what they have to offer.

Shah said no other company has achieved a personalised information like the one being offered by OpenDNA. Most services make use of unconnected and fragmented sources and data that provide a not so accurate impression of the individual profile.

A company is able to retain existing consumers if they are able to provide personalised service. There is a need to understand the psychology behind the decision of consumers. A system that will allow a company to do just that can expect a significant difference in how it is able to retain consumers in the long run.

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