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Jevons Paradox: The 160-Year-Old Idea That Explains Why AI Is Creating More Jobs, Not Fewer
Published 26.03.26
When technological efficiency increases the supply of a resource, it paradoxically leads to higher total consumption and expansion of the market. This pattern, known as Jevons Paradox, played out with steam engines, automobiles, and aviation. Today, the same dynamic is happening with artificial intelligence: AI is making software development cheaper and faster, which is unlocking massive, latent demand for new applications and creating a boom in software engineering roles globally. The key question is what new forms of human effort will emerge when the cost of the old ones drops to near zero.
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