News and Announcements
MyWave Launches Intelligent Assistant, Frank, in the US
- Published October 19, 2015 10:19AM UTC
- Publisher Wholesale Investor
- Categories Company Updates
16th October 2015, By Joanne Frearson, Business Insider
MyWave has launched an Intelligent Assistant, called Frank, in the US where the consumer has control of their personal data.
Geraldine McBride founder and CEO of MyWave launched Frank at her keynote address at the Intelligent Assistant Conference in New York, which makes customer’s lives easier by transforming their interactions into a ‘Customer-Managed Relationships (CMR).’
It does this by allowing the consumer to control and update their own data based on their preferences and buying intentions, and share their preferences and needs in real-time, enabling a business to tailor products and services in a far more targeted and relevant way.
Founded by McBride in 2013, MyWave is the first technology company with an Intelligent Assistant to commercialise CMR.
According to McBride the old Customer Relationship Management (CRM) is outdated and will ultimately be rejected by consumers who no longer consider themselves, to be ‘passive participants’ at the end of the sales cycle.
To read the full article, please click here.
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