'Grabba' is an advanced manufacturer of proprietary biometric devices (identity authentication products) and complex electronics.Since being acquired by its current owners in 2017, Grabba has strengthened its market position in two key markets:
North America: US Federal market with a focus on Customs and Border Protection (Department of Homeland Security); policing; and public safety.
Gulf States: Grabba is one of a select few biometric hardware manufacturers that supplies into the GCC market for commercial transactions. There are seven Gulf States that have developed national biometric databases and require personal identity checks for a growing range of commercial transactions, e.g., purchasing a SIM card, receiving courier deliveries, and banking (Know Your Customer (KYC) and Anti Money Laundering (AML)).
Grabba’s handheld devices are used to capture an individual’s biometric data, such as fingerprints, face and iris.To date over 20,000 devices have been sold globally.
The business has two divisions Grabba Technologies Pty Ltd (Grabba) andCrystalAid Manufacture Pty Ltd (CrystalAid). Both companies operate froma single modern manufacturing facility in Brisbane, Australia. All manufacturing phases (R&D, design, logistics, production, distribution, sales, and marketing) are controlled by the group with low supply chain risks. The micro-electronics and software (SDK) are developed and produced in house, which provides a level of security and resilience. Advanced production processes allow for rapid customisation of products to satisfy client specific needs. Enabling product customisation without margin erosion is a key differentiator in the market.
As an Australian manufacturer of biometric products, Grabba is perceived favourably by its growing cadre of high-profile repeat customers.Trusted relationships with the biometric data owners and national authorities are the true value of the company and creates a high barrier to entry for competitors. The level of trust that Grabba has established with customers and authorities is highly valuable and difficult to replicate. These relationships also provide a growth opportunity into the wider global market.
CrystalAid manufactures complex electronics (PCBs). Purchased in 2019, the facility was originally the manufacturing arm of Cochlear implants and now manufactures the core microelectronics for the Grabba product. As one the few AS9100D certified companies with core capabilities in electronics manufacturing, it also produces non-proprietary products for the defence, aerospace, medical, mining, and other commercial sectors.
Problem and Solution
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