Global Marketing & Media Platform, Wimp 2 Warrior, featured on ESPN

KEY TAKEAWAYS:

• Enjoying a huge global following across an established 8 country footprint, Wimp 2 Warrior has thousands of participants, millions of social media likes, shares and views and stunning revenue growth
• The platform leverages existing gym infrastructure across the combat sports and martial arts sectors to deliver its world-famous proprietary training programs that have been endorsed by the sport’s elite coaches and athletes
• Coach to superstar Conor McGregor, John Kavanagh partnered with Wimp 2 Warrior as he recognised it as an excellent consumer offer and an attractive commercial proposition for gyms.
• As the business continues to grow it is focused heavily on expansion in its key markets of Australia, North America, the UK and Ireland.

Wimp 2 Warrior is a marketing and media platform that leverages existing combat sports gym infrastructure to deliver their internationally famous proprietary training programs, which are pitched as “The Ultimate Human Transformation”.

Described by Mark Bouris as “the Airbnb of combat sports gyms”, Wimp 2 Warrior has partnered with famous athletes, built meaningful revenues, created compelling B2C and B2B propositions and is poised to deliver significant disruption in a large and growing sector of health and fitness which is ripe for technology-led disruption and aggregation by a trusted consumer
brand.

Recently featured by ESPN, the program has been heralded for the physical and mental transformations it creates for its participants. John Kavanagh himself praised the program for the manner in which it promotes important messages like anti-bullying, self-discipline, mental resilience and of course the stunning physical fitness transformations Wimp 2 Warrior has become synonymous with.

As a truly global brand and platform, Wimp 2 Warrior leverages the very best attributes of mixed martial arts (MMA), the world’s fastest growing sport and enables everyday people to take an exciting and new journey in health, fitness and wellness.

Importantly, Wimp 2 Warrior has recast the image of the sport by attracting a diverse cohort of clientele. With female participating climbing steadily, as high as 35% in established markets, Wimp 2 Warrior has also attracted many people in their 40’s and 50’s to train and complete the program. Founder Richie Cranny remarks on a favourite memory of three generations of women in one family all enrol in Wimp 2 Warrior, having witnessed the wonderful impact it was having on their loved ones.

As the head coach of Conor McGregor, John Kavanagh has reached the pinnacle of professional coaching, but he says he doesn’t even know how much longer he’ll do it.

“It’s a tough industry, and things go on that you’re not too happy about,” Kavanagh said. “I don’t know how much longer I’ll be as deeply involved in that, but training moms, dads, uncles, kids — that’s forever. All the coaches of this program get a massive kick out of torturing people for 22 weeks, and at the end those people are coming to you with tears in their eyes. They are so thankful. Most of them do end up joining my gym, but more importantly, they’ve found a new lease on life.”

Kavanagh is now an active shareholder in Wimp 2 Warrior. In the last year, the program has partnered with many of the most notable gyms in all of combat sports including Tristar MMA in Montreal, Longo and Weidman MMA on Long Island New York, American Kickboxing Academy in San Jose California, El Nino Training Centre in San Francisco and Syndicate MMA in Las Vegas, among many others.

Recent years has seen a very strong investment in the MMA ecosystem including IMG’s $5B acquisition of the UFC, Sequoia Capital taking a $100M stake in ONE Championship and more recently a $28M Series B round
completed by prominent PE investors in a US promotion called the Professional Fighters League.

Wimp 2 Warrior benefits materially from the sector tailwinds of the sport’s growth, however it also straddles strongly into health and fitness as well as media and content creation which gives it the best of all worlds in terms of its appeal.

For the full article featured on ESPN, click here.

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About Wimp 2 Warrior

Described by Mark Bouris as “the Airbnb of combat sports gyms”, Wimp 2 Warrior is digital marketing and media business that has partnered with some of the worlds most famous combat sports brands and athletes to establish a
huge global following across an 8 country footprint. With thousands of participants, millions of social media likes, shares and views and stunning revenue growth, Wimp 2 Warrior has built compelling B2C and B2B propositions that create unmatched client transformations alongside material customer and revenue growth to its partner gyms. All of this achieved in a capital light ecosystem where W2W “owns the client” and thus control all the cashflow, IP and customer data.

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