DeClout’s Corous360 Launches PLAYe

Singapore, 28 July 2015

Game Changing Platform For Hobbies and Entertainment

• PLAYe – a 3-in- 1 online-mobile-offline (OMO) platform that redefines the Asian play experience through curated content, on-demand concierge and interactive experiential centres
• PLAYe to ride on booming US$43. 1 billion games and collectibles market in Asia-Pacific to target one million premium users and US$200 million sales by 2016
• PLAYe to be an integral part of Corous360’s e-commerce Vertical Domain Coud

Corous360 Pte. Ltd. (“Corous360”), a wholly-owned subsidiary of Catalist-listed firm, DeClout Limited (“DeClout”, and together with its subsidiaries, the “Group”), has today unveiled “PLAYe” – its new 3-in- 1 online- mobile-offline (OMO) platform that will transform the way games and collectibles will be marketed, distributed and consumed in Singapore and the region.

PLAYe is a single, intuitive platform combining the best ways for consumers to enjoy their games and hobbies — all in one place, 24/7!

Among its many key features, PLAYe serves as a digital personal assistant to the consumer showing the latest range of collectibles and gadgets and offering information on the newest games and products at the push of a button. PLAYe also allows the consumer to engage with fellow enthusiasts and experience that toy or game before purchasing.

PLAYe aims to combine one of the largest and most diverse collections of entertainment brands in Asia with specially curated content to engage fans across different platforms – on PC, tablet or mobile as well as physical games stores which will be transformed into experiential centres to satisfy the touch-and- feel demands of hard-core enthusiasts.

“We all love fun and entertainment and the new PLAYe platform puts an incredible experience at every fan’s fingertips,” said Mr Kelvin Tay, Corous360’s CEO.

“The many ways people like to enjoy their games or hobbies have come together in one mobile application (app) – a revolutionary and secure service that is real- time and accessible online, mobile and offline – in an exciting way for fans to connect with each other, enjoy curated content and to get that dream toy or game that they treasure without hassle or frustration.”

Aside from benefiting the consumers, PLAYe is also good news for game retailers as it offers a new business model for products to be created and distributed. Through an alliance with strategic retailers, traditional retail stores can sign on partnerships with Corous360 to expand their sales through PLAYe’s innovative platform.

To read the full announcement, please click here.