News and Announcements
CricHQ IPL Launch – Teams up with Nokia in India
- Published April 14, 2014 9:20AM UTC
- Publisher Wholesale Investor
- Categories Company Updates
CricHQ (crichq.com), the New Zealand-based cricket technology company, is set to expand its reach into cricket-mad India after inking a deal with mobile handset giant Nokia.
The new deal will see CricHQ’s cricket-scoring technology co-developed by Nokia and CricHQ and then integrated into the Nokia X, Nokia Lumia and Nokia Asha range of phones in time for the upcoming Indian Premier League next month.
CricHQ chief executive Simon Baker said the timing of the deal could not be better for Indian cricket fans with Nokia handsets in their pockets. “The highest profile cricket tournament in the world is getting under way in India at the same time as we’re launching a cricket app on Nokia’s new series of phones.”
Baker said Nokia presents CricHQ with an opportunity to massively increase user numbers in India where there are more than 900 million mobile phones.
“Nokia has a huge loyal user base in India and we’re confident the many cricket lovers among its users will be impressed with what CricHQ has to offer, especially as IPL fever sweeps through the nation in April,” he said. “If we do a good job of capturing this audience through our cricket-specific technology, we believe CricHQ has the potential to become a household name in India.”
Nokia and CricHQ will co-operate in marketing campaigns and the CricHQ app will be featured in the Nokia app store and across the mobile company’s digital platform. “Nokia’s vast technology ecosystem is one of the most powerful marketing channels in the world,” Baker said. “We’re looking forward to working with the Nokia team, we love working in India and we’re really excited about the potential of the deal.”
About CricHQ
Founded in 2010, CricHQ initially developed a popular smartphone application for cricket scoring. Today its products are used in more than 120 countries, providing the global cricket community with live scoring and competition management via cloud and mobile technology. CricHQ investors include cricketers Ravi Ashwin, Albie Morkel, Faf Du Plessis, Stephen Fleming, Brendon McCullum, Graeme Swann and Mike Hussey.
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