Capital Raising Tips
Capital Raising Decoded: Why Investment Bankers Succeed
Capital raising is a critical aspect of business growth and expansion. However, many entrepreneurs and business owners often approach it as a one-time event rather than a continuous process. In a recent conversation with an investment banker and an investor, I gained valuable insights into the importance of viewing capital raising as a process. This […]
The Capital Raising Pitfall: How Founders Can Lose Millions or Their Business
The journey of capital raising is fraught with excitement, anticipation, and, unfortunately, pitfalls. Steve Torso, CEO & Co-Founder of Wholesale Investor, addresses one of the most common yet costly mistakes founders make during this process: negotiating with only one investor at the table. The Allure of the Single Investor It’s a scenario many founders have […]
The Missing Slide: Highlighting the Top Three Growth Drivers in Your Pitch Deck
In the realm of startups and capital raising, a pitch deck is your passport to securing potential investment. With countless templates and software available to help craft the perfect pitch deck, one might assume that all essential elements are covered. However, Steve Torso, CEO & Co-Founder of Wholesale Investor, points out a commonly overlooked yet […]
Defining and Establishing a Moat in Your Business
In the competitive landscape of business, having a unique product or service isn’t always enough. The true differentiator often lies in establishing a moat—a distinct advantage that sets a company apart and protects it from competitors. Steve Torso, the CEO & Co-Founder of Wholesale Investor, offers a deep dive into the concept of a business […]
The Four Pillars of Capturing Investor Interest
In the bustling realm of startups and capital raising, capturing the attention and interest of potential investors is paramount. But how does one stand out amidst the sea of pitches and proposals? Steve Torso, the CEO & Co-Founder of Wholesale Investor, sheds light on the foundational principles that can make or break your pitch. Understanding […]
The Art of Pitching: Navigating the Use of “Disruptive” and “Revolutionary”
In the dynamic world of startups and innovation, terms like “disruptive,” “revolutionary,” and “breakthrough” are often thrown around. But are these terms always accurate, or are they just buzzwords that sound impressive? Steve Torso, the CEO & Co-Founder of Wholesale Investor, delves into the nuances of these terms and their implications in the capital raising […]
Building Awareness Funnel: A Strategic Approach to Strengthening Capital Raise Position
In the competitive landscape of startups, raising capital quickly is a common goal for many founders. However, the desire to move investors rapidly from the awareness stage to the decision stage may not be the most effective way to make a startup well known. Understanding Your Competition Founders must recognise that they will face competition […]
Facing Rejections in Capital Raising: A Guide for Startups
Raising capital is often cited as one of the most formidable challenges that startup founders face. The journey is fraught with rejection, emotional turmoil, and unexpected obstacles. These obstacles are a normal part of the journey, and understanding them can provide valuable insights for entrepreneurs. Going Through Emotions The emotional rollercoaster that accompanies the capital […]
Finished Raising Capital Early? Discover the Next Steps You MUST Take – Exclusive Insights Inside!
Capital raising is a critical phase for startups and investors, but what happens after the round is completed? In this enlightening video, Steve Torso, CEO and Co-Founder of Wholesale Investor, shares valuable insights on the steps to take after finishing a capital raising round, especially if it’s completed earlier than expected. This article will explore […]
Backed By Leading Investment Groups and Family Offices



