Kela at The Reed Beauty Expo

Kela has just completed two fantastic days exhibiting at the Reed Beauty Expo in Melbourne.

This is Kela’s first trade show and it was a resounding success, a fantastic validation of what a hit this product is and will continue to be. We had many Salons and Beauty clients placing back orders for delivery.

Clients were excited to see a new innovation in Hair Jewellery and they were astounded by its simplicity and effectiveness.

We learnt more about the Hair and Beauty industry and importantly learn’t that our timing could not be better for what is a world-wide trend that is beginning for “‘metal”‘ (jewellery) in hair.

We also meet some potential national distributors for the Australian Salon channel and one from the Dance industry who is also very keen to represent us to this market nationally at shows and competitions, as well as a potential distributor for south east Asia and the Middle east. They were all very keen to negotiate a proposal at the show, however we will be assessing proposals in due course in line with our licensing distribution strategy which we are currently finalising.

The Beauty  trade show also provided us with a trial run to test our newly implemented trade show systems and ordering processes, all went smoothly and many things were also learnt to enhance the process.

As your aware Trade shows are a major part of our Marketing and distribution strategy with more shows to come in Bridal and Hair as well as Gift and also Jewellery in coming months .

The exhibition was a great way to network, we have made some very good contacts and some possible Collaborations are being worked on , including one with Australasia’s leading demonstrations and industry training company, which specialises in hair industry training and model demonstrations with stylists , stay tuned for an announcement soon.

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