News and Announcements
Ballr Partners with Malaysia’s Leading Content & Consumer Group Astro
- Published December 12, 2016 10:27AM UTC
- Publisher Wholesale Investor
- Categories Company Updates
9th December 2016
Ballr have signed contracts with Astro to form a commercial partnership in Malaysia.
Astro have a customer base of 5.0m residential customers, 69% penetration of Malaysia TV houselholds. Astro have the exclusive rights to the English Premier League in Malaysia – showing all 380 games, making Ballr the perfect partner for this football mad nation. http://www.astro.com.my/
Astro will share in advertising revenues that appears in the Ballr app in Malaysia. A model we are replicating in other markets. Maurizio put this deal together for Ballr in a matter of weeks.
We will start promoting Ballr in Malaysia with Astro in the weeks ahead.
Separately – John Dykes of Premier League Productions has joined our team to drive social media content.
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