News and Announcements
Exclusive: For the First time, Audience Demand Data for Digital Original Series Around the World
- Published January 12, 2016 10:23AM UTC
- Publisher Wholesale Investor
- Categories Company Updates
For the first time ever, Parrot Analytics releases an intelligence report detailing the demand for twenty OTT- exclusive titles in ten global markets. This type of analysis is the first of its kind in the industry, as traditional measures of popularity rely on access to viewership numbers that OTT platforms keep close to their chests.
Here, we present a small sample of the data and analysis available in this intelligence report: the demand for four digital original titles from July 2015 to November 2015 in the United Kingdom. From these shows, we observe four different patterns in their demand.
To get unprecedented insights into demand for digital originals in other global markets, such as Australia, France, Mexico and Russia, be the first to get access to the industry’s first Digital Originals Intelligence Report here.
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