News and Announcements
RetirementLiving.TV for the Unstoppables
- Published August 28, 2014 4:50PM UTC
- Publisher Wholesale Investor
- Categories Company Updates
Investor News
Thursday 28 August, 2014
Dubbed the “Unstoppables” the next generation of 50+ consumers are free from limiting beliefs about age-appropriate consumption says Retirement Living Today CEO, Mike Farley. “With more active minds, fitter bodies and entrepreneurial power, this group is increasingly becoming the face of fashion, beauty, design and media.“
UK marketers have coined the term “Superboomers” to describe this demographic whose wealth and health means they are embracing a boundary-less lifestyle, in which cultural and societal conceptions of age, beauty, fashion, relationships and careers are re-imagined.
In Britain this group of “Superboomers” hold 75% of UK’s wealth and account for 24% of the population .
Similarly, in Australia the “the Unstoppable” boomer generation comprise a rapidly growing market. Their buying power is equally as impressive, with adults 45+ accounting for a total of $4 billion of disposable income each week, holding almost half of the nation’s wealth.
“RetirementLiving.TV, a brand new digital destination for Boomers was conceived to serve this growing and active audience. Just two months old, we are actively investing in Search Engine Optimisation (SEO) and Search Engine Marketing (SEM). RetirementLiving.TV is already showing strong exponential growth in audience reach with a unique audience of approx. 13,000 UAs for the month of August, ranking up just over 47,000 page views. Simultaneously, the number of page views per person (2.90) and time spent on site (2:59 min) indicates ‘stickiness’ and a genuine interest in the offering” says Farley.
With 13,000 names already on the newsletter database RetirementLiving.TV have already surpassed database numbers of more established publisher such as Fairfax’ The Senior (10,000), Get Up & Go magazine (10,000) and The Retiree (5000). With a plan to grow to 30,000 subscribers by November 1 2014, Retirement Living Today will indeed become a real contender as a targeted publishing and advertising resource.
RetirementLiving.TV is building relationships with Australia’s tier one travel companies and is receiving very positive feedback as many of these companies consider the 50+ market their primary target and welcomes a media player who can and will speak directly to this audience.
With visitors spending an average of 1:30 min looking at articles, special offers, videos and advertorials the site provides an attractive platform to potential advertisers.
In September, Retirement Living Today will launch its next growth phase and expand the site to include three user-friendly video directories featuring retirement villages, aged care facilities and a full suite of complimentary services. As a first in Australia, Retirement Living Today is able to produce, publish and distribute engaging video content to a targeted 50+ audience.
Retirement Living Today provides rich media through bite-sized video segments and has specialised in low-cost production of TV-style commercials for online use. With the first round of investment almost fully subscribed, Farley says there is a short window for investors to become involved.
For more information contact Mike Farley, CEO.
Mike Farley
CEO – Retirement Living Today
[email protected]
[1] Superboomer study from The Future Laboratory, commissioned by Huawei, 2014
[1] ABS, Household Income and Income distribution 2009-2010. Cat. No 6523.0. Australian Bureau of Statistics, Canberra
Company Updates
Built on discipline, not complexity: inside an ASX equities income strategy
Haydn Froggatt and Zac Brabin have decades of derivatives experience between them and access to almost any strategy in the market. They use two of the simplest structures available, and wrote 202 positions with them last year. Published by Fairway Capital Management. Based on an interview with co-founders Haydn Froggatt and Zac Brabin. Two traders, […]
BlackRock has named the next Economy. What this latest paper means for Private Market Investors.
BlackRock has put a name on something the smart money has been circling for two years. Its digital assets research team calls it the machine-native economy. The thesis fits in one line. AI is machine-native intelligence. Digital assets are machine-native money. Both are built on the same architecture, and they are converging into a single […]
Where’s the beef? Blackstone just answered the AI question.
In 1984, a fast food ad asked a question that became a catchphrase. Where’s the beef? Jon Gray, President of Blackstone, used that line this month in front of global LPs. It is the question every capital allocator is asking about AI. Trillions of dollars are going into chips, data centres and power. That is […]
Backed By Leading Investment Groups and Family Offices
