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Parrot Analytics Launches with BBC Worldwide as Client
- Published September 16, 2015 4:29PM UTC
- Publisher Wholesale Investor
- Categories Company Updates
15th September 2015, Variety
A new data-science company trying to tackle some of the media business’ biggest measurement problems is launching with a big client already in house: BBC Worldwide.
Led by CEO Wared Seger, Los Angeles-based Parrot Analytics has created a cross-platform “demand rating” to help companies trying to assess opportunities in a global marketplace revolutionized by digital distribution.
David Boyle, EVP of insight at BBC Worldwide, hired Parrot to help understand how to navigate the 200-plus markets in which it functions as either studio, distributor, broadcaster or OTT platform.
“The success of today’s television and production companies is heavily dependent on sophisticated business models which provide data-driven intelligence about consumer viewing interests and behavior,” he said. “Parrot Analytics’ innovative and revolutionary technology provides the accurate demand metrics and analytical tools which will greatly aid the BBC to identify and understand content opportunities which resonate in various markets.”
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