News and Announcements
YPB strengthens team with new Chief Marketing Officer
- Published October 01, 2015 10:14AM UTC
- Publisher Wholesale Investor
- Categories Company Updates
29th September 2015, ASX Announcement
Highlights
- Richard Raju appointed Chief Marketing Officer (CMO) to commence 5 October 2015 to be based in YPB’s regional hub in Bangkok
- Richard is a highly experienced marketing and media professional, most recently Director at McCann Worldwide group based in China
- 6 years China experience, cumulative 15 years ASEAN experience in agency, media and digital serving the world’s top brands
- Richard will be responsible for Marketing, strategy and commercialisation of business assets
Anti-counterfeiting technology company YPB Group Limited (ASX:YPB) has appointed experienced business management and marketing specialist Richard Raju as its Chief Marketing Officer (CMO).
Most recently Mr Raju worked as director at “big 4” global advertising agency McCann Worldwide Group, specialising in digital and convergence advertising and marketing in the Greater China region. Previously he spent 8 years with the world’s largest agency WPP Group, in Taiwan, Philippines and China in various senior roles including Managing Director of Ogilvy Action.
To read the full announcement, please click here.
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