News and Announcements
Booodl Annual Update 2015; Raises $2.85m & Receives Best New App Award
- Published December 17, 2015 11:01AM UTC
- Publisher Wholesale Investor
- Categories Company Updates
In December 2015, Booodl completed a 2.85m strategic investment round led by Scentre Group, the owner and operator of Westfield in Australia and New Zealand. The funding will be used will be used to grow the user base and retail network.
This follows a successful pilot program in Sydney where 31,600 products were added to users’ lists, 12,500 reminder notifications were sent to nearby shoppers, and over 6,200 messages were exchanged between stores and customers.
Booodl was also featured in the ‘Best New Apps’ section of the App Store, and received two awards for ‘Best New Application’ and ‘Best Fashion Technology’.
ABOUT BOOODL
Booodl is an app that simplifies local shopping by; making it simple to list products you want to buy, locating local stores through geo-notification push reminders and location-based search, instant messaging with stores, and in-app purchasing.
The user problem/solution is validated and retail stores have embraced the value proposition. Capital is being raised to continue R&D, grow in Australia and launch internationally. Existing investors include Erica Packer, Square Peg Capital and Jungle Capital.
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