News and Announcements
Major US Footwear Brand Adopts YPB Authentication Solution
- Published March 11, 2016 1:24PM UTC
- Publisher Wholesale Investor
- Categories Company Updates
11th March 2016, ASX Announcement
Highlights:
- YPB anti-counterfeit technology to protect a major US brand of casual footwear
- Customer is a world leader in innovative casual footwear for men, women and children
- YPB providing its invisible tracer and scanner solution to the brand’s Chinese manufacturer
Anti-counterfeiting technology company YPB Group Limited (ASX: YPB) has entered into a three year contract to provide its invisible supply chain authentication solution to a major US casual footwear brand, incorporating the tracer technology into more than 70% of its entire production.
The brand is a world leader in innovative casual footwear for men, women and children. Having sold in excess of 300 million pairs since 2002 in more 90 countries it now manufactures 4 million pairs monthly in China.
The brand chose YPB’s solution to protect its brand and customers against possible counterfeit as it sought an innovative covert solution that provided high security protection at a competitive cost.
To read the full announcement, please click here.
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