Seera: An “Innovative Leap Forward”

3rd May 2016, Startup Smart By Denham Sadler

It was when a 19-year-old Melbourne entrepreneur was working for Telstra in the 80s that he first came up with the concept for a million-dollar company.

Tasked with improving the telcos efficiency, Brad Birchall developed a way to automatically dispatch Telstra technicians based on their availability and skills.

Back in the days of the first version of Windows, it was “breakthrough stuff”.

More than 10 years later Birchall was a CIO at SEEK and the idea really began to consolidate.

“I was actually getting to see and understand the whole HR marketplace and the jobs marketplace,” Birchall tells StartupSmart.

“That was a breakthrough insight.”

The entrepreneur then began to develop the concept for a cloud-based talent management platform based around competency of employees and potential hirings.

Now, more than 15 years later, the idea has transformed into Seera, a startup turning over $1 million annually, with a $10 million Series A round in the works and a potential ASX-listing next year.

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