News and Announcements
YPB – Chairman’s Address May 2016
- Published May 13, 2016 1:59PM UTC
- Publisher Wholesale Investor
- Categories Company Updates
13th May 2016, ASX Announcement
The Want – Direct Customer Engagement
Mass Marketing is Dead
- General demographic target
- General geographic relevance
- Expensive to maintain brand presence
- Difficult to convert purchase intention
- No way to qualify success of campaign
- No individual customer feedback
- No ongoing database
Intelligent Customer Engagement
- Individual targeting
- Location & time specific engagement
- Very low cost of total operation
- Intention can be converted immediately
- Campaigns backed by complete analytics
- Direct two-way dialogue with customers
- Complete data accumulates over time
To view the presentation, please click on the button below.
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