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Moroku wins Innovation Award for 2020 Nexus Startup Invitational
- Published January 20, 2021 12:00AM UTC
- Publisher Wholesale Investor
- Categories Company Updates
Moroku is the winner of the 2020 Nexus Invitational Innovation Award. The award recognises ground-breaking thinking that has real potential to impact lives and the big challenges we face in the world.
A global bank investigating the use of game mechanics within their retail banking application, two digital banks, an asset trading marketplace, a government portal rebuild, and a consortium of credit unions are amongst a host of deals totalling over $AU6 million that Moroku is seeking to close over the next six months.
Moroku’s unique blend of enterprise game design coupled with a SaaS engagement platform with a game engine at its core is gaining a lot of attention around the world as organisations seek to unlock the power of behavioural science and data to accelerate digital engagement.
As a result, the company is looking to close in advance of $AU 6M of deals for its people and platform over the next 6 months across multiple industries. These deals have changed the company’s capital requirements as Moroku takes a lead role in designing gamified user experiences, collaboratively building them with its clients incorporating the Moroku GameSystem platform as the engagement engine.
About Moroku
Moroku’s vision is of a world where everyone is being great with their money. To do that, financial services needs to be fun and social. When service is this way, people pay attention, get curious, overcome challenges, grow skills, and go on a journey of mastery.
Characterised by games and social, customer engagement, of all ages and backgrounds, is being redefined. Customers want to have fun, take on challenges, be recognised and share. Moroku’s platform and processes create engaging financial services experiences for banks and wealth providers that empower customers and help them compete. It does this with its proprietary GameSystem methodology that maps the customer journey towards mastery and an innovative, cloud based, application engagement platform that drives the user experience, getting users to pay attention, build financial muscle and act.
The company makes money by integrating its cloud platform into the digital fabric of financial service providers’ technology and charging for that on a monthly user subscription basis. Go to market is a blend of direct and indirect with a growing number of large fintech’s embedding Moroku into their solutions for scale.
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