News and Announcements
KELA heading for global success, but where did it all begin?
- Published September 25, 2018 12:00AM UTC
- Publisher Wholesale Investor
- Categories Company Updates
KEY TAKEAWAYS:
- Australian Brand KELA is transforming the hair industry with pioneering hair accessory technology.
- The world’s first non-slip hair accessory is going global.
- KELA aims to inspire women to express individuality using affordable hair jewellery.
Australian brand KELA is transforming the hair industry with pioneering hair accessory technology that can be worn for any occasion.
The world’s first non-slip hair accessory allows everyone to emulate runway styles and celebrity looks.
The technology was created by Perth-based inventor Kelly Litterick, who saw a gap in the market for hair jewellery that was easy to use and affordable for everyone.
KELA hair products continues to grow, having generated a large social following of 15K+ followers on Facebook and 9k+ on Instagram.
KELA has featured in numerous media outlets this year alone, including:
- Kelly Rowland & Alicia Keys wear KELA on The Voice live finals (AUS & USA)
- The new season contestants for The Bachelor 2018 wearing KELA to a rose ceremony
- NYFW – KELA collab
- USA Expansion with Celeb Hair Stylists and Partners
- UK Expansion with Celeb Stylists and Hair Show
Kelly spent three years designing and perfecting KELA’s non-slip technology alongside her day job as a cancer research scientist.
KELA products are made from Brass Alloy and then plated in precious metals. The technology that holds the Charm in place is made from Silicon.
KELA will be presenting at Wholesale Investors Emergence London roadshow.
To register to attend click here
About KELA
KELA offers innovative fashion, jewellery, gift and hair accessory products set to transform the fashion and hair industry as well as change the way people style themselves. The worldwide patent pending technology also has applications in other industries. KELA has two branded lines, “Kela” and “Clipacharm”, which have created a new niche within the Hair Jewellery industry for fashion, novelty, and bridal markets. The hair and beauty market is predicted to reach 265 billion by 2017. KELA will distribute globally into the Fashion and Mass consumer markets.
Company Updates
Forget Startups: Why Magnetic Alliance is Betting on “Boring” Mid-Market Turnarounds
While Australia’s venture capital scene spent years chasing unprofitable tech startups and speculative high-growth plays, Mark Lim was quietly taking a radically different path. The Managing Partner of Magnetic Alliance Capital sees the nation’s richest investment opportunities hiding in plain sight: inside thousands of unglamorous, profitable, but operationally sluggish mid-market businesses. Speaking on Wholesale Investor’s […]
The asset class where the market has no vote
Litigation funding returns are decided in a courtroom, not a cycle. Knightsbridge’s Head of Capital is careful to call that a different risk rather than a lower one, and his answer to it is spread, not concentration. Most alternative assets still answer to something. Property answers to rates. Private credit answers to defaults. Even the […]
The listing fee vendors pay whether the house sells or not
Australia’s property portals collect more than $2 billion a year while national listings sit flat. An Australian-built AI platform is targeting the economics, not just the interface. An Australian vendor listing a home pays a vendor-paid advertising fee on top of agency commission. Rama Dwarapudi, Founder and Chief Executive Officer of RealSearch, puts a typical […]
Backed By Leading Investment Groups and Family Offices
