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What Investors Look For In Each Startup Stage
- Published December 20, 2022 3:22AM UTC
- Publisher Leila Oliveira
- Categories Capital Raising Tips
What investors are looking for in each stage of your startup:
– Pre-seed
You are selling a vision of what it could be instead of what you’ve already done.
Focus on: Team experience, your secret sauce, a great pitch deck and market opportunity.
– Seed
What evidence do you already have that this will be successful?
Focus on: Pre-seed metrics + EOI/active users/early traction/followers and engagement on social media. Anything that can showcase the demand for the product.
– Series A
How much can you scale this business in the next 12-15 months?
Focus on: Seed metrics + existing investors, strong board management, growth metrics
-Series B and Beyond
Investors are looking for liquidity. When and how is it happening?
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