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The Capital Raising Funnel
- Published December 20, 2022 2:41AM UTC
- Publisher Leila Oliveira
- Categories Capital Raising Tips
Is there any strategy to overcome the problem of investors not wanting to come in as a first investor?
Steve Torso answered in today’s webinar:
There are three steps to the process (either for marketing, capital raising or customer acquisition):
1) Awareness
2) Consideration
3) Decision
If you’re getting this response, it’s because you’re still in the first step.
In this case, step back and plan a strategy for your capital raising process and how you’ll bring momentum to the raise.
Don’t ask for money in this step.
Focus on building a relationship, and increasing the trust and respect between the investor and you. Then, you’d move to the next steps and close the deal.
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