Sprooki and Invigor Group Launch Digital Sector at Sydney’s Manly Wharf

Invigor Group Limited has established itself as a leading data analytics and business intelligence group with a growing presence – that has now successfully gone live with its Insights Visitor Wi-Fi solution throughout Manly Wharf creating a digital precinct.

KEY TAKEAWAYS:  

• Joint Venture with Melic Ltd which manages the retail operations at Manly Wharf will share revenue generated from intelligent advertising and targeted promotional campaigns.
• The Manly Wharf portal contains exclusive Sprooki offers that are frequently updates in relation to food and beverage, to entertainment and fashion.
• The visitors can access this through their smartphone and other connected devices, to browse what’s on or find stores, download exclusive offers and vouchers.

The Manly Wharf area is a unique transport hub that sees over six million commuters using the facility each year to travel to the city of Sydney and other destinations. Within the Wharf precinct there is a variety of choice in regards to retail and restaurants, making the area a major tourism and entertainment hub.

Invigor’s Chairman and CEO, Gary Cohen said: “Together with Sprooki, we have delivered a quality and engaging digital experience to Manly Wharf and we are confident that we can achieve meaningful revenue streams through intelligent advertising, promotional activities and targeted offers that are featured across the Wi-Fi network.

“The success of this engagement also highlights the benefits from our partnership with Sprooki, a business that can deliver the very best in shopper engagement through Wi-Fi networks.

“Manly Wharf is well recognised in Australia and internationally and we will be actively promoting the success of the combined Insights Visitor/Sprooki platform to other transport hubs and venues to secure more contracts of a similar nature.

“Wi-Fi networks are now becoming the promotional medium of choice for major advertisers to directly target consumers and deliver personalised content. As such, we are exceptionally well placed to benefit from this trend. Invigor’s pipeline of opportunities to deploy Insights Visitor across a large number of venues in Australia and internationally is growing favourably and we expect new contracts to be secured shortly.”

Sprooki Executive Director, Claire Mula said: “As the gateway to Manly’s thriving retail and dining precinct, Manly Wharf is one of the most highly visited destinations in Sydney.” Ms Mula added: “We are delighted to support Invigor and Manly Wharf on their journey to transform and digitise the wharf and to engage with their customers in more data-driven and effective ways. In today’s world we are always connected and initiatives such as their Digital Precinct are exceeding the expectations of connected consumers.”

Sprooki is using today’s connected shoppers to help retailers address the growing influence of mobile on both instore and digital sales. Sprooki’s mission is to help retailers and shoppers to engage with each other in more intelligent, relevant, mobile ways.