How To Write An Email To An Investor

The Dos and Don’ts of writing your first email to an investor:

Dos: 

1. Make it short (less than 60 seconds to read)

2. Describe the problem you’re solving

3. Describe your solution

4. Have you launched?

5. Have you got a technical co-founder, industry expertise?

6. Describe what makes your solution different (do you have an IP or patent?)

7. Use a company e-mail address

8. Use simple language (your users know the jargon of your industry, assume investors don’t)

9. Track open rates to see who is actually reading your emails

Don’ts:

1. Don’t make your first email long

2. Don’t construct a long story (at the beginning investors are not interested in how you came up with the idea, state raw facts)

3. Don’t send multiple follow-up emails quickly (you want to begin a back-and-forth conversation so give

4. Don’t attach a pitch-deck that doesn’t follow a template that investors are not used to (remember, you don’t have to attach a pitch-deck)

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#investor#relations#email#outreach#startups#angels#vcs#pitch#capitalraising

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