Holographic-Tech Startup, 8i, Raises $27m to Create Holo

Virtual and augmented reality firm 8i has announced that it has raised $27 million from media, tech and telecommunications strategic investors. 8i has also confirmed its release of Holo, a consumer mobile reality app that will allow people to a library of hologram-like moving images of celebrities and characters, which could be placed in real-world environments, viewed and shared on a supported mobile device.

KEY TAKEAWAYS:

• The Holo app is currently in early beta testing with Google, which has been planned to launch during 2017.
• 8i has raised a total of $41 million to date.
• 8i was developed during Wellington, New Zealand and Los Angeles.

8i is providing the easiest way to create, mix and experience human holograms that look real and feel as though they are in the same room.

“As consumers are augmenting, mixing, and creating new content on their smartphones on a massive scale, mobile presents an unparalleled opportunity for distribution of holograms,” said 8i CEO Steve Raymond in a statement. “We’re thrilled to have the strategic expertise and backing of leaders in media, technology, and communications as we bring audiences new ways to create and engage with content. With this global round, we look forward to partnering with our investors from the U.S., China, Europe, and Australia as we bring our technology to consumers worldwide.”

8i Limited has created ground-breaking technology in the tech sector, the Company has broken the main barriers to creating compelling 3D media content at scale- quality, time and cost.