News and Announcements
Crowd Mobile enters licensing agreement with AdsMetric
- Published August 05, 2015 4:31PM UTC
- Publisher Wholesale Investor
- Categories Company Updates
5th August 2015, ASX Announcement
- Crowd Mobile enters exclusive agreement with Australian-based content developer AdsMetric Group to license and distribute premium social messaging platform “Krafty”
- License deal demonstrates Crowd Mobile’s strategy of broadening its content offering and leveraging its global m-Payment platform
- Agreement is expected to generate an additional source of revenue for Crowd Mobile
Crowd Mobile (ASX:CM8, FWB-XETRA : CM3) is please to announce that it has entered into an exclusive agreement with AdsMetric Group Pty Ltd (AMG), and Australian based content developer. The agreement allows Crowd Mobile to license and distribute AMG’s new premium social messaging platform “Krafty” through the Crowd Mobile platform, leveraging its global m-Payments capabilities.
Commenting on the agreement, Crowd Mobile Chief Executive Officer Domenic Carosa said:
“We are very excited about the AMG licensing agreement and being able to distribute new content to our customers. By leveraging our existing customer network and global m-Payments capabilities, we are adding an additional revenue source for the business.
Krafty has the power to seamlesly convey trending social media conversations and topics with a single moving image via SMS which can be forwarded to other friends, subsequently creating a ‘viral loop’ to rapidly increase the product’s user base”
To read the full announcement, please click here.
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