ChimpChange Changes Name to Change Financial Limited

KEY TAKEAWAYS:

• Digital banking platform ChimpChange is eyeing a wider market for its technology-based banking App and other products.
• ChimpChange has changed its name to Change Financial Limited as a rebranding strategy.
• ChimpChange may have started with millennials in mind, but the company is extending its target market.

ChimpChange, an ASX-listed digital banking company, will now be known as Change Financial Limited but will continue to be traded using the ASX code CCA. The change in name will, however, be effective only after the approval of the shareholders.

Managing Director, Ashley Shilkin, said the company started its operations with millennials as its target market. However, it has started to develop multiple banking products as well as enterprise software services for other consumers as well, which makes the rebranding necessary as it wants to expand and extend its appeal.

“Our transaction volumes have consistently increased quarter-on-quarter since our IPO in June 2016. Our features and the quality of our mobile banking experience are resonating well with our millennial target market and supported our Best Mobile App win at the 2017 Pay Awards,” Shilkin said.

Two out of three of ChimpChange customers are within the millennial age bracket. However, the company has moved forward and developed a suite of technology-based banking brands that are expected to also appeal to other age brackets.

California-based ChimpChange has made banking easier, secure, and more innovative with its Banking App. And since this App is linked to the company’s Mastercard, customers are assured that their card transactions are insured by the FDIC. The company also assured customers that they will not be held liable for unauthorised card transactions, thanks to the Mastercard Zero Liability Policy.

Consumers usually pay monthly fees for their traditional bank accounts, With ChimpChange, Americans are now able to access no-cost banking services. The company has also made available to consumers, tools that would allow them to monitor their spending and savings which means they are now more capable of managing their finances.

With the change of name, ChimpChange has assured its clients that they will continue to invest in innovative and technology-based products that will make their lives a lot better.

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