News and Announcements
Ballr Partner with Juventus
- Published March 03, 2017 12:00AM UTC
- Publisher Wholesale Investor
- Categories Company Updates
Ballr is delighted to announce a partnership with Juventus Football Club. The free gaming app becomes the Bianconeri’s Official Regional Partner in Asia.
During a live football match, Ballr captures real-time data related to thousands of micro moments, such as a pass, tackle, shot, foul, assist, goal. Ballr converts each discreet event into a points value. This forms the basis of a video game people can play on their smartphone against millions of other fans in real time. Game winners receive epic experiences and prizes. This will now include Juventus merchandise and experiences.
Ballr CEO Sam Jones added: “Our mission at Ballr is to connect the world during live sports events. Serie A remains one of the most watched leagues in world football. We are thrilled to have joined forces with Juventus. Not only are Juve one of the top clubs on the planet, they have been crowned Italian champions for the last five years running and are the pre-eminent brand in Italian sport.”
Juventus, which is fully immersed in its internationalisation process, has decided to combine its image with that of a global brand that has a major presence in Asia Pacific, an area of key strategic importance.
And so, with the club’s commitment to bringing its global supporters closer to the black and white action than ever before, Giorgio Ricci, Co-Chief Revenue Officer and Head of Global Partnerships, is looking forward to developing this new partnership.
He said: “This regional partnership with Ballr is the latest proof of Juventus’ growth in high potential markets and demonstrates how the Bianconeri image and experience-centred assets can be attractive to supporters in Asia.”
The close bond between the Bianconeri and East Asia is nothing new. Juventus have contested many matches in the region including the 2012 and 2015 Italian Super Cups in China, pre-season friendlies in Singapore (2014) and Hong Kong (2016), and friendly matches involving the club’s Legends squad in Shanghai and Japan in March and November 2016 respectively.
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