YPB Continue to Fight Counterfeit for the Benefit of Brands

YPB has recently released their annual report ending for 2016. The Board of Directors and YPB team share a strong belief in building a company that will lead the way to fight counterfeit for the benefit of Brands and customers, eventually all over the globe. From its inception in China, by the end of 2016 YPB has extended its operating footprint to Australia and New Zealand, the ASEAN region, the Sub-Continent, the USA and Mexico.

KEY TAKEAWAYS:

Since listing on the ASX in 2014, YPB has built-out a unique technology suite that empowers clients to PROTECT their high value brands from the risks of counterfeit, DETECT fakes, product diversion and theft, and CONNECT directly with their customers. The expanded geographic footprint in high need, high value, high opportunity markets is aimed at the rapid monetisation of the company’s valuable intellectual property.

In converting this substantial prospect to substantial shareholder wealth, three powerful, structural, global tailwinds are building and will increasingly propel us:

1. The emergence of the “middle class” in China and Pan Asia, with as many as 800 plus million potential customers for scores of quality products, especially from Australia and New Zealand. The increasing desire of Western exporters to tap these markets is creating a major opportunity for YPB to PROTECT products in Asian markets and DETECT the incidence of fakes and insecure and leaking supply chains.
2. The rapidly changing world of “mass marketing” and the emergence of new direct “one to one” customer marketing. YPB is unique with its proposition that authenticity triggers engagement: that is, the desire to confirm authenticity will trigger a customer to actively engage with a brand (especially in China and Asia) when under most circumstances they would not. This is a major opportunity for YPB’s CONNECT solution on smartphones.
3. The pressing need for Governments to more rigorously protect Vital Government Documents as a key defence against terrorism and illegal migration. YPB has a major opportunity with its range of technologies to increasingly PROTECT Vital Government Documents.

In the longer term, the Board is conscious of its grave responsibility in stewarding shareholder capital. Shareholder wealth can only be created by deploying capital to opportunities with strong returns and tolerable and manageable risk. YPB is fortunate in that unique intellectual property is demonstrably the ultimate wealth creation vehicle as returns are high and capital needs low.

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