Booodl: 3 Key Takeaways From the Total Retail & Payments Expo

George Freney (Co-Founder & CEO) and Peter Chapman (Head of Retail Strategy & Operations) attended the Total Retail event in Melbourne from 11–12 May.  There were lots of great discussions and insights across the board, and we wanted to share our three key takeaways.

First of all, we can’t not mention Doug Stephens – one of the world’s foremost retail and consumer futurists. He certainly is the Retail Prophet!

The first key idea is that a store is not just as a place that sells products, it’s another channel for shoppers to experience you – retailers need to use metrics to measure its effectiveness accordingly. This notion is 100% bang on the money.

82% of Millennials and 80% of Gen Z think it is important for brands to have a physical store. While sales might not come directly from within the walls of the shop, the shop influences those sales (much like how other media outlets influence sales).  If you want to get the most out of your store as a media channel, people need to be able to find it as easily as possible.  Is your store optimised for discovery?

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