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News and Announcements

The 3 Stages of a Buying Decision in Venture Capital Fundraising Explained

  • Published March 21, 2023 1:18AM UTC
  • Publisher Jade Miguel
  • Categories Capital Raising Tips

Raising venture capital requires careful planning and understanding of the investor’s decision-making process. In this video, we’ll break down the three stages of a buying decision that investors go through when considering a potential investment.

From the initial awareness stage to the evaluation and decision-making stage, we’ll help you understand what investors are looking for and how to position your pitch accordingly. Watch now and gain valuable insights on how to raise venture capital successfully.

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Capital Insights
Cosmo Innovations Founder Eyes Global Rollout of SkinGate, IPO by 2027

Dr. Mathew Jafarzadeh, founder of Cosmo Innovations, is set to revolutionize the $65 billion home beauty tech market with SkinGate, a patented skincare infusion device. Following his presentation at Emergence 2025, he revealed plans for a global rollout, aiming for a 2027 IPO on NASDAQ or the Hong Kong Exchange. Discover how SkinGate, backed by 110+ patents, seeks to attract “smart capital” and redefine skincare delivery.

Company Updates
Stop Leaving Millions on the Table: The Investor Secret You’re Missing!

In an Australian business landscape increasingly defined by volatility and intense competition for capital, the art of robust stakeholder relations has evolved beyond a mere governance checkbox. For founders, boards, and executive teams, the ability to genuinely inform and engage investors isn’t just about meeting disclosure requirements; it’s a strategic imperative that directly impacts capital […]

Capital Insights
Ecosystems Over Exit: Callum Laing on Disrupting Small Business M&A

At Emergence Singapore, Callum Laing of Veblen Director Program presented a bold new vision for small business M&A: “Ecosystems Over Exit.” He shared how his Unity Group takes cash-generating businesses public, focusing on growth over immediate founder exit. Discover his unique approach, how interconnected ecosystems drive massive deal flow, and a three-step framework for any business to amplify reach and capital raising.

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