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What Investors Look For In Each Startup Stage

  • Published December 20, 2022 3:22AM UTC
  • Publisher Leila Oliveira
  • Categories Capital Raising Tips

What investors are looking for in each stage of your startup:

– Pre-seed

You are selling a vision of what it could be instead of what you’ve already done.

Focus on: Team experience, your secret sauce, a great pitch deck and market opportunity.

– Seed

What evidence do you already have that this will be successful?

Focus on: Pre-seed metrics + EOI/active users/early traction/followers and engagement on social media. Anything that can showcase the demand for the product.

– Series A

How much can you scale this business in the next 12-15 months?

Focus on: Seed metrics + existing investors, strong board management, growth metrics

-Series B and Beyond

Investors are looking for liquidity. When and how is it happening?

Looking for a platform to raise capital? Click here to discover how Wholesale Investor can help you.

Your capital engagement platform

With a 14-year track record, a network of 32,000+ investors, and a capital raising platform, Wholesale investor is a leading investment platform for start-ups, scale-ups, emerging growth companies, and small caps.

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