News and Announcements
Free VS Paid: How To Establish Product Market Fit
- Published December 14, 2022 7:13AM UTC
- Publisher Osama Hassan
- Categories Capital Raising Tips
When establishing product market fit, and building initial traction, a lot of founders don’t charge users.
It’s based on the assumption that for a product that should be paid, if you make it free, you can get honest feedback in-exchange.
I think this is a flawed approach.
It’s okay to be free in certain cases where you have a structured and intentional plan in place to getting paid.
We know that freemium, open-core, and ad-supported business models work.
Sometimes, you just have to get a lot of free users before you can start making a lot of money.
But these are exceptions to a well-established norm.
Why? Because investors are looking for returns and will not invest in your startup if your business has no potential to generate recurring, sustainable revenue.
The trick to getting paid users is to make sure that you’re not charging out of fear or are worried about not getting a second chance to put new pricing out there.
Remember, if you’re not charging, you’re preventing yourself from learning if your product is something people REALLY want.
✌️
Click here to view the original Linkedin post.
Looking for a platform to raise capital? Click here to discover how Wholesale Investor can help you.
Your capital engagement platform
With a 14-year track record, a network of 32,000+ investors, and a capital raising platform, Wholesale investor is a leading investment platform for start-ups, scale-ups, emerging growth companies, and small caps.
Capital Raising Tips
Industrial AI does not fail on models. It fails on context.
Operational Intelligence connects fragmented operational data and systems across an industrial facility, including control systems, historians and equipment data, to give operators and AI tools a connected view of what a plant is actually doing. It sits within the broader industrial software and Asset Performance Management market, where predictive maintenance is one application among several, and can be deployed on premises, at the edge or in airgapped environments where operational data cannot leave the site.
It looks like a fund with no thesis. It is not really a fund.
An umbrella fund structure holds multiple single-purpose sub-funds, each with its own unit class and segregated assets held in the trustee’s name. Investors select an individual project rather than acquiring exposure to the whole portfolio, which means they carry concentrated exposure to that project and do not obtain diversification across the fund’s other investments.
What they took out paid for the production line
Flint’s paper battery is usually described by what it removes. Carlo Charles’s even more interesting point is that removing the materials also removed a lot of machinery, and that is why two products reached production on roughly US$4 million. Asked what is inside his battery, Carlo Charles starts with what is not. No lithium. No […]
Backed By Leading Investment Groups and Family Offices
