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123gaming CEO Interview
- Published April 20, 2015 10:43AM UTC
- Publisher Wholesale Investor
- Categories Executive Interviews
123gaming is an award winning real-money betting operator that has overcome significant barriers to entry, and generated around $2.4 million to date.
The group has proven the concept for an innovative business model built on solid foundations of unique proprietary technology, as well as technology based customer acquisition tools and partnerships to drive low Costs Per Customer Acquisition (CPA) versus Customer Lifetime Value (LTV).
Existing revenue streams and customer acquisition tools include:
- a fully-legal US licensed and based online betting website called 123bet.com
- a unique real money bet type available online and to betting venues and racetracks across the $11bn United States horse racing betting market – the 123racing Wager.
- customized and fully-managed online freeplay betting contests for major racetrack and media customers/partners
In September 2014 the company soft launched 123bet.com generating around $2.1 million in online betting turnover to date, adding to around $370,000 from 123racing wagers at racetracks and OTBs (Off-track betting venues).
The Company’s goal is to become a leading social skill gaming provider to a global pools betting industry segment worth $90bn pa, utilizing existing distribution partners and further industry relationships to roll-out to five countries by 2019.
Please listen to CEO Mr Rob Earle to find out more about 123 Gaming.
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