Vitable
Opportunity overview
Health technology company focused on delivering optimised health outcomes, through a simplified and hyper-personalised experience
2bn consumers purchase health supplements each year, spending AUD $563bn in 2021 and $975bn in 2030.
Yet, 75% of consumers purchase supplements under self-medication despite a poor level of knowledge and professional guidance, which ends up in $420bn being wasted each year on non-effective supplements.
The overwhelming and confusing customer experience in the VMS (vitamin & mineral supplements) industry is the #1 pain point that translates into poor to no health outcomes. As a response, a new category of personalised nutrition has emerged as being the future of the industry, and is expected to grow x10 from 2018 to 2025.
In 2019, we created Vitable, an AI-powered solution that offers a personalised, ongoing and expert guidance to help consumers invest in the supplements they need, and nothing that they don't.
The Vitable-formulated and AU-manufactured supplements are home-delivered monthly into daily packs. Vitable customers continue to track their progress and receive expert guidance for free throughout their whole journey via the Vitable Mobile App.
Vitable is backed by top-tier VCs and investors such as Global Founders Capital (GCF), Artesian, Commencer Capital, Rocket Internet.
Performance:
- #1 personalised nutrition brand in APAC
- +279% Revenue CAGR
- +500,000 users
- +180,000 orders shipped
- 5 countries: Australia, New Zealand, Singapore, Hong Kong, Malaysia
- 4.8/5 TrustPilot score
Problem and Solution
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Market Opportunity
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Competitive Advantage
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Highlights & Milestones
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