Vitable

Australia|Healthtech

Opportunity overview

Health technology company focused on delivering optimised health outcomes, through a simplified and hyper-personalised experience
 


2bn consumers purchase health supplements each year, spending AUD $563bn in 2021 and $975bn in 2030.
Yet, 75% of consumers purchase supplements under self-medication despite a poor level of knowledge and professional guidance, which ends up in $420bn being wasted each year on non-effective supplements.

The overwhelming and confusing customer experience in the VMS (vitamin & mineral supplements) industry is the #1 pain point that translates into poor to no health outcomes. As a response, a new category of personalised nutrition has emerged as being the future of the industry, and is expected to grow x10 from 2018 to 2025.

In 2019, we created Vitable, an AI-powered solution that offers a personalised, ongoing and expert guidance to help consumers invest in the supplements they need, and nothing that they don't.
The Vitable-formulated and AU-manufactured supplements are home-delivered monthly into daily packs. Vitable customers continue to track their progress and receive expert guidance for free throughout their whole journey via the Vitable Mobile App.

Vitable is backed by top-tier VCs and investors such as Global Founders Capital (GCF), Artesian, Commencer Capital, Rocket Internet.


Performance:

  • #1 personalised nutrition brand in APAC
  • +279% Revenue CAGR
  • +500,000 users
  • +180,000 orders shipped
  • 5 countries: Australia, New Zealand, Singapore, Hong Kong, Malaysia
  • 4.8/5 TrustPilot score

Problem and Solution

Ut dignissim eget felis non ultrices. Vivamus fermentum erat at velit varius molestie.



Duis vitae mi neque. Donec tincidunt, dolor luctus lobortis ultrices, turpis eros cursus turpis, maximus tempor lectus lectus vel diam.

Proin neque lacus, semper vel ex at, eleifend rhoncus est.

Cras non nisi urna. Sed feugiat dignissim erat, eget convallis nisl blandit a.
Nullam fringilla diam eget dui placerat fermentum. Maecenas malesuada viverra leo eu bibendum. Nam vulputate enim velit, eu pretium justo tristique ac.


Nam vitae varius augue. Nam pharetra facilisis elementum. Sed nisl risus, vestibulum ut velit at, dapibus sagittis arcu.
Nullam sed dolor suscipit, efficitur enim quis, vestibulum sapien. Nunc convallis mauris nec nibh mollis, eget aliquet odio tincidunt.
Phasellus faucibus sem mauris, sed iaculis nisl egestas sed.
Sed sit amet gravida elit, sagittis sollicitudin nulla. Vivamus auctor arcu eu scelerisque convallis. Phasellus scelerisque ultrices tincidunt. Curabitur odio libero, faucibus et felis nec, pulvinar facilisis urna. Interdum et malesuada fames ac ante ipsum primis in faucibus. Maecenas ultrices in velit at ultrices.


Pellentesque tempor a risus in elementum. Proin malesuada mauris et mauris bibendum laoreet. Vivamus maximus nulla volutpat, ornare lorem a, vulputate enim.

In dui nisl, vestibulum eu finibus pretium, eleifend et eros. Vivamus in venenatis risus, ut dictum velit. Praesent rh


Open an account to get
access to more details

Market Opportunity

Pellentesque tempor a risus in elementum. Proin malesuada mauris et mauris bibendum laoreet.



Vivamus maximus nulla volutpat, ornare lorem a, vulputate enim. In dui nisl, vestibulum eu finibus pretium, eleifend et eros. Vivamus in venenatis risus, ut dictum velit. Praesent rhoncus tempor fermentum. In malesuada tellus eu volutpat posuere. Nullam ut dignissim libero, ut pharetra leo. Nullam sit amet aliquam felis. Suspendisse volutpat ante eget tincidunt feugiat. Nunc placerat sapien et metus molestie, in viverra augue viverra. Donec varius metus ut arcu vestibulum hendrerit. Sed viverra risus neque, ac commodo enim lacinia at.



Morbi posuere tortor vitae sapien faucibus auctor. Donec nulla ipsum, ali


Open an account to get
access to more details

Competitive Advantage

Proin auctor bibendum ex, non condimentum tortor sodales vitae. Ut feugiat at lorem accumsan consequat.



Suspendisse ac condimentum ipsum, sit amet auctor dui. Aliquam pretium justo in commodo varius.



Pellentesque elementum felis non urna vulputate, non posuere metus suscipit.

Aenean lacinia id quam a lobortis. Cras nibh lorem, vulputate eget purus elementum, pharetra condimentum elit.



Quisque et sagittis ex, vitae ultrices nulla. Vivamus dapibus blandit libero, et scelerisque dui ullamcorper ut. Vivamus ut molestie ex. Integer eget tempus mauris. Quisque volutpat pulvinar urna, posuere pharetra ex auctor vel. Sed id lacus tortor. Proin nisl turpis, tempus a leo in, lacinia volutpat orci.



Aenean nulla nibh, porta a dignissim vitae, laoreet vitae lacus. Nunc in aliquet urna. Vivamus vel turpis a mi consequat venenatis. Pellentesque tincidunt ante ut urna accumsan lacinia. Sed sed enim volutpat, malesuada metus ut, lobortis lectus. Sed vulputate fringilla justo, sed condimentum tellus fermentum sit amet. Pellentesque tempus elit id dapibus ornare. Phasellus accumsan suscipit elit. Donec eget libero eget neque cursus bibendum. Praesent lacinia felis et aliquam condimentum. Proin vestibulum posuere tortor at finibus. Etiam posuere neque eu elit sollicitudin sollicitudin. Sed viverra ante eros, et maximus tortor viverra et.



Quisque a nunc maximus, eleifend est eget, mattis mauris. Aliquam non eleif


Open an account to get
access to more details

Highlights & Milestones

Proin auctor bibendum ex, non condimentum tortor sodales vitae. Ut feugiat at lorem accumsan consequat.



Suspendisse ac condimentum ipsum, sit amet auctor dui. Aliquam pretium justo in commodo varius.



Pellentesque elementum felis non urna vulputate, non posuere metus suscipit.

Aenean lacinia id quam a lobortis. Cras nibh lorem, vulputate eget purus elementum, pharetra condimentum elit.



Quisque et sagittis ex, vitae ultrices nulla. Vivamus dapibus blandit libero, et scelerisque dui ullamcorper ut. Vivamus ut molestie ex. Integer eget tempus mauris. Quisque volutpat pulvinar urna, posuere pharetra ex auctor vel. Sed id lacus tortor. Proin nisl turpis, tempus a leo in, lacinia volutpat orci.



Aenean nulla nibh, porta a dignissim vitae, laoreet vitae lacu


Open an account to get
access to more details

See more exciting opportunities on CRIISP

Unhedged

Unhedged makes it easy to investors to invest based on sophisticated quantitative modeling. Our Robo app is live, outperforming and growing. We are raising to expand our offering with a simple portfolio design tool

flag_australia
Australia AUD
Fintech Seed Round

Melbourne Victory FC

Melbourne Victory Football Club is an Australian professional soccer club based in Melbourne, Victoria. Competing in the country's premier competition, the A-League, under licence from Football Australia, Victory entered the competition in the inaugural season as the only Victorian-based club in...

flag_australia
Australia AUD
Sport Secondary Sales

Leonie Hill Ai

Leonie Hill Ai offers B2B and B2B2C white-label and API driven software solutions to traditional institutions to offer digital asset services to their clients.

flag_australia
Australia USD
Fintech Seed Round

Paycepaid

Paycepaid is a Software as a Service debt collection solution unlike any on the market today with a heavy focus on the debtor. Empowering businesses to manage their end to end collections while providing debtors with a magnitude of options to reduce financial stress and anxiety.

flag_australia
Australia AUD
Online Marketplace Seed Round

Mint Payments Limited

Mint Payments is an innovative payments solution provider focussed on offering full-service, end-to-end payment solutions for all businesses looking to accept payments from their customers and make payments to their suppliers.

flag_australia
Australia AUD
Payment Services Secondary Sales

Zerocap

Zerocap is a market-leading private wealth management firm for digital assets.

flag_australia
Australia AUD
Funds Series B+

DigitalX Ltd

DigitalX is a Blockchain company with offices across Australia and New York. The Company acts as investment manager to two wholesale digital asset Funds and provides blockchain consulting and development services.

flag_australia
Australia AUD
Asset Management & Custody Banks Listed

Join over 32,300+ sophisticated investors

Join Now